Pepsi is set to launch its new campaign ‘Har Ghoont Mein Swag’ this summer. https://www.campaignindia.in/video/pepsi-adds-the-swag-to-each-sip/450041 Directed by Ahmed Khan. With millennials being the primary focus, Pepsi is making powerful use of the social media platform Instagram as their generation is the most engaged with it. The anthem is a part of the brand's 'Har ghoont mein swag' campaign that was released earlier this year. ‘Har Ghoont Mein Swag’ is all about living in the moment, seizing new, interesting opportunities and doing it all with swag. Tarun Bhagat, director-marketing, hydration and cola, PepsiCo India, said, “Pepsi has always had a close connection with music, and has worked with the most iconic superstars to create powerful pieces of culture around the world. ‘Har Ghoont Mein Swag’ is all about living in the moment, seizing new, interesting opportunities and doing it all with swag. With Badshah, Disha Patani, Tiger Shroff. ‘Har Ghoont Mein Swag’ is all about living in the moment, seizing new, interesting opportunities and doing it all with swag. This Pepsi ‘Har Ghoont Mein Swag’ has leveraged celebrity influencers most connected with the youth to celebrate the spirit of a new generation. Badshah: Har Ghoont Mein Swag (Video 2019) cast and crew credits, including actors, actresses, directors, writers and more. The film is an extension of the brand’s Har Ghoont Mein Swag campaign, and the introduction of a new pack, that aims to ensure moments of togetherness for friends and family during cricket matches become more memorable this season. Aditya Prateek Singh Sisodia, better known by his stage name Pepsi’s Har Ghoont Mein Swag campaign reflects the same self-belief of India today.
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